Online Marketing
SEO, AIO, GEO, AEO
Here’s where the rubber hits the road. Over 90% of people research a company online before they commit. If search engines can’t find you, you are invisible. Cut through all the “EO” acronyms, and at its core, optimizing for AI is pretty much just solid SEO … optimizing for site speed and on-page elements such as keywords, metadata and images will get you part of the way to improved organic rankings. Now, however, more than ever, greater attention must be paid to relatable content, structured data, link building, blogging and FAQs. Google Analytics will add the eyes to track your success.
Content Creation
Content is king. Always has been, always will be. Fresh, original and informative content will build trust with search engines and, in turn, drive more qualified traffic to your site. From blog posts to executive profiles, I will work with you to develop effective and compelling copy.
Email Marketing
Email is arguably your most important online marketing tool and touchpoint with your customers. Well-designed and managed campaigns that include segmentation and analysis keep you top-of-mind and generate revenue.